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omnibus studies

An omnibus study is where an organisation purchases a single or a few questions on a 'hybrid' interview (either face-to-face or by telephone). The organisation will be one of many that simply want to a straightforward answer to a simple question. An omnibus survey could include questions from companies in sectors as diverse as heath care and tobacco. The research is far cheaper, and commits less time and effort than conducting your own research (Source:

Operational research

is an interdisciplinary branch of applied mathematics and formal science that uses methods such as mathematical modeling, statistics, and algorithms to arrive at optimal or near optimal solutions to complex problems. It is typically concerned with optimizing the maxima (profit, assembly line performance, crop yield, bandwidth, etc) or minima (loss, risk, etc.) of some objective function. Operations research helps management achieve its goals using scientific methods, source:, viewed June 16, 2009

organisational culture

Organisational culture refers to the basic tacit assumptions about how the world is and ought to be that a group of people share and that determines their perceptions, thoughts, feelings, and, their overt behaviour.
(Source: Schein, Edgar: Three Levels of Organisational Culture, viewed at 07.05.2008)


Outsourcing means contracting a specialised company for performing auxiliary activities that might be performed In-house but are not core activities to the contracting company.
(Source: What is Outsourcing? viewed at 07.05.2008)