4.5.6 Summary of Key Points

Attribute Listing is a creative technique which can be used in a large number of situations. It involves breaking the problem down into smaller and smaller parts and looking at alternatives to these parts. The alternatives are then combined either randomly our using other creative methods to come up with new solutions. The technique can be used to find alternative solutions to a problem, new approach to marketing, expand and develop product ranges - and many more. It can be successfully combined with other techniques to come up with imaginative solutions and alternatives.

In this module you learned about the creative technique, Attribute Listing. You learned how it can be applied in everyday business to expand and diversify product ranges, find new approached to marketing, and resolve problems within an organisation. You also learned how it can be combined with other creative techniques such as Morphological Analysis and Random Stimuli.