2.2.3 Where can you use it

Here are some indicative examples of what a SWOT analysis can be used to assess:

  • A product or brand (product evaluation)
  • An innovative business idea for a new product or service
  • A strategic option, such as entering a new market or launching a new product
  • An opportunity to make an acquisition or a potential partnership
  • Outsourcing a service, activity or resource1
  • Conduct a review of your company, of your product, of your services, of yourself, of your intranet site, of your competitors, its position in the market, commercial viability, etc.
  • Offer a new method of analysing your current customers
  • Reveal your competitive advantages or competitor evaluation
  • Analyze your prospects for sales, profitability and product development2

Furthermore, an analysis can be used in general for: Workshop sessions, Brainstorm meetings, Problem solving, Finding innovative solutions to your problems, Planning, Decision Making (with force field analysis), etc. 3
As a conclusion, SWOT analysis is a powerful tool that can be used by all kind of organisations regardless of their sector and size and it can be implemented by an individual or a team.

1 www.businessballs.com/swotanalysisfreetemplate.htm