2.2.6 Summary of Key Points

SWOT analysis is a powerful tool that can help an employee, a manager, a team or an organisation to diagnose its strengths and opportunities in order to maintain and exploit them respectively. It also uncovers the weaknesses and the threats in order to improve and avoid them respectively. It examines internal and external elements that must be factored into future decision making. Finally, SWOT analysis results in an action plan or a strategy formation. There are several tips for someone to follow in order to achieve successful implementation.

After going through this module you will be able to conduct a SWOT analysis and be aware of its usefulness. It is a powerful tool that can help an employee, a manager, a team or an organisation to diagnose its strengths and opportunities in order to maintain and exploit them respectively. It also uncovers the weaknesses and the threats in order to improve and avoid them respectively. Finally, SWOT analysis results in an action plan.