Technology - the knowledge embedded in products and processes, and the knowledge of creating, producing, reproducing, and using these products and processes. (http://en.wikipedia.org/wiki/Technology)

Technological capability - activities, which enable firms to choose and use technology to create competitive advantage.

In-house - refers to the production of some product or service, using a company's own funds, staff and resources.

Know-how - information in the form unpatented inventions, formulae, designs, drawings, procedures and methods, together with accumulated skills and experience in the hands of a licensor firm's professional personnel which could assist a transferee/licensee of the object product in its manufacture and use and bring to it a competitive advantage. It can be further supported with privately-maintained expert knowledge on the operation, maintenance, use/application of the object product and of its sale, usage or disposition.
(http://en.wikipedia.org/wiki/Know-how)