4.2.3 Where can brainstorming be used?

You can either brainstorm on your own or as a group of people depending on your personal preferences and circumstances.

Individual Brainstorming

If you work by yourself or if the problem is too small to justify gathering a group you may have no choice but to brainstorm by yourself.  The website www.brainstorming.co.uk gives some useful tips on how to brainstorm on your own .

Group Brainstorming

Brainstorming in a group can be very effective if the session is well managed.  An idea generated by one member can be expanded upon by another or the experience of one member can give a new angle to an idea generated.  A well chaired session should bring out the creative abilities and experiences of all members of the group.  The facilitator should be careful to ensure that quieter people within the group are given the opportunity to express their ideas and that uncreative or dominant individuals do not crush ideas and leave group members feeling embarrassed. 

  • Brainstorming can be used in many situations the most popular being:
  • Planning e.g. development of strategy for a new business venture
  • New product / market concepts
  • Problem solving e.g. how to deal with decreasing sales
  • Managerial process issues e.g. reward system for new ideas
  • Process improvement e.g. how to improve production line productivity
  • Research and development
  • Improving communication within an organisation

Do you see any areas of your business which might benefit from a brainstorming session; a problem on a production line, falling sales etc.?