4.2.2 Why use brainstorming?

Brainstorming is a very useful and easy to use tool that you can use to develop highly creative solutions in your organisation.  It can be very helpful when you need to find a new approach to a problem, improve productivity and customer service, and consequently improve your profitability.

Involving your employees in the process can help with the implementation of changes in the organisation as they helped to create the solution.  It can also improve communication within the organisation as in many instances employees can see why a problem is occurring but do not communicate this information to management for a variety of reasons.

If you follow the rules then brainstorming will work for you.  Because of its flexibility brainstorming has spread throughout the world from when it was first developed in the late 1930’s.  It has been used by almost all of the world’s largest companies, government organisations and high tech companies and it is even used by small family run businesses.

Why don’t you try to discover new solutions to problems and to create new opportunities to advance your business forward?

Let’s take the first steps to make you an inventor of a highly competitive product, service or process!