4.2.7 Summary of Key Points

Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. It asks that people come up with ideas and solutions that seem at first to be a bit shocking or crazy. You can then change, improve and build upon the ideas and produce useful and imaginatively original solutions. There are a number of variations of brainstorming and it can be combined with other creative techniques.

In this module you will have learned what brainstorming is, how to use it on your own and how to implement it with a group. You will have learned what the four main rules of brainstorming are and how combining it with other creative techniques such as mind maps can enhance the technique.