4.2.9 GLOSSARY

Group Creativity Techniques are methods to facilitate creativity in a group of people.

Lateral thinking process produce ideas by thinking ‘outside the box’, or along an alternate tangent of thought

A mind map is a diagram used to represent words, ideas, tasks or other items linked to and arranged radially around a central key word or idea. It is used to generate, visualise, structure and classify ideas and as an aid in study, organisation, problem solving, decision making, and writing. (http://en.wikipedia.org/wiki/Mind_map)

Brainwriting is a variation of brainstorming where ideas are written down by individuals, and buzz groups.

Production blocking is a common problem in brainstorming groups. It is a tendency for one individual to dominant or inhibit other people during a group discussion. This can “block” the creative process as the other participants do not have time to think of or share other ideas as they are too busy listening to one person.  Production blocking becomes more of a problem as the size of the group increases.  However, production blocking can be overcome with some varieties of brainstorming i.e. electronic brainstorming. (http://en.wikipedia.org/wiki/Production_blocking)

Evaluation Apprehension can also be a common problem with brainstorming where apprehension of negative feedback and criticism may inhibit members from expressing original ideas.