4.4.3 Where to use

This technique can be implemented by a group of people and an individual. It is a problem solving technique and all areas of an enterprise can use it in order to generate ideas and solve a problem. It can also serve as a starting point for a productive brainstorm session1. It could be very useful for creative and design units, marketing units, sales, production unit, etc.

1 Higgins, James M (1994) Creating Creativity