4.6.3 Where does management of internal proposals apply to our business?

Please remember the definition for innovation in component 1 of this guide, based on the Oslo Manual on Innovation:1 

An innovation is the implementation of a new or significantly improved product (good or service), process, marketing method, or a new organisational method in business practices, workplace organisation or external relations.

As an object of the innovation, the Oslo Manual concentrates on four innovation types: product innovation, process innovation, marketing innovation and organisational innovation.

Product innovation includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics.

Process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, technology, equipment and/or software.

Marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing.

Organisational innovation is the implementation of a new organisational method in the firm’s business practice, workplace, organisation or external relations.

These are the four fields, were internal innovative proposals from the staff may arise and our intervention to organise systematic management of suggestions is required.


1 The following statements are based on Oslo Manual, 3rd Edition 2005 quoted in component 1 of this guide.