5.2.4 Case studies

A) Comparative scaling: The Advantage/Disadvantage Table1:

We will use the table in order to compare two current flat panel television technologies.

Table 2 shows a simple Advantage/Disadvantage

 

Table 3 shows the same comparisons, but this time using weighted criteria.



Using the plain Advantage/Disadvantage table (Table 2), the LCD screen came out as being better. When weights were applied (Table 3), the Plasma screen actually obtained a better score.
So, depending on the importance that we place on different elements, the score may vary greatly.

B) Innovations point rating

The Point Rating system, applied to measuring innovations in the company is referenced in2.

The author (Mark Turrell) researched innovation metrics as organisational measurements that help classify the organization's ability to innovate and its record of success.
In the cited reference by Mark Turrell there are a number of metrics that are commonly used as a basis for measuring innovation:

  • Revenue growth from new products
  • Patent submission
  • Idea submission and flow
  • Innovation capacity

In this review under an innovation index (Please read again on page 5 of this document what indexes are) the following variables are listed3:

  • idea generation
  • employee participation
  • revenue growth, and
  • patent filing.

The index is based around an ideal 100 point score. It is discussed at regular management meetings to set targets, track performance and look for gaps.

Please take 10 minutes to define the advantages and disadvantages of obtaining information for carrying out Point Rating in the company on the basis of existing data on CUSTOMERS FEEDBACK:
Hints:

  • Interviews from customers
  • Time periods of collecting data? Are they complete?
  • Are they representative for the specific purpose? Etc.  


1 InnoSupport: Supporting Innovations in SME. 5.2 Point Rating System, 2005
2 www.innovationtools.com/Articles/EnterpriseDetails.asp?a=146 
3www.dowcorning.com/content/publishedlit/solarticles/How_Innovation_Supports_Sustainability.pdf