Best Practice – it asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other technique, method, process, etc – source http://en.wikipedia.org/wiki/Best_practice, viewed: 15-th July, 2008

Core competency - something that a firm can do well and that meets the following three conditions – source http://en.wikipedia.org/wiki/Core_competency, viewed: 15-th July, 2008