6.1.3 Where can NPD methods be applied?

NPD methods could be applied by anyone involved in new-product development process including executive directors, marketing directors, business development, and R&D directors, manufacturing engineers, start-up directors, development engineers, quality managers, customers' service and support staff, and procurement managers. Obviously all companies create and renew their products. Therefore, there is not any particular business sector where an NPD process cannot be applied. However, SMEs who renew their product portfolio quite often should take advantage of a systematic process such as NDP to organise their methods and reduce their cost. In addition, the use of NPD provides companies with many benefits in cases where the design, development and introduction of a new product to the market generate high costs.