Hebig, Paul A; Kramer, Hugh (1994) “The effect of information overload of the innovation choice”, The Journal of Consumer Marketing, 11(2), pg.45

Alpert Frank (1994) “Innovator buying behavior over time: The innovator buying circle and the cumulative effects of innovations”, The Journal of Product and Brand Management, 3(2), pg.50

Herbig, Paul A., Day, Raulph L. (1992) “Customer Acceptance: The Key to Successful Introductions of Innovations”, Marketing Intelligence & Planning, 10(1), pg.4

Jamie Anderson; Costas Markides (2007) “Strategic Innovation at the Base of the Pyramid”, MITSloan Management Review, 49(1), pg.83

Komninos, Nikos; Kirgiafini, Lina; Sefertzi, Elena (2001) Technologies for developing innovation, Gutenberg, Athens.

URBAN AND REGIONAL INNOVATION Research Unit (URENIO), 2006, last viewed 04 June 2008, www.urenio.org/rsi/rsi_tool_marketing.php: where you can find innovation and knowledge management techniques.

Marketing Teacher Ltd, 2008, last viewed 04 June 2008, www.marketingteacher.com/Lessonstore.htm#marketing_strategy: This is Marketing Teacher's FREE Lesson Store. All of the popular marketing topics from many marketing courses are here.

Rosanna Garcia, Fleura Bardhi and Colette Friedrich (2007) “Overcoming Consumer Resistance to innovation”, MITSloan Management review, 48(4), pg.82

Online Innovation Project, 2001, last viewed 04 June 2008,
www.tpo.de/onli/ : This website provides tools to support the development of innovative firms such as technology audit, networking, etc.

Samara Elpida, 2005, Marketing of Innovation, Innosupport guide, www.innosupport.net: a website in the frame of a European Leonardo Da Vinci pilot project providing a guide to support innovation in SMEs.

Websites used providing “free” images: www.sxc.hu/, www.freedigitalphotos.net/

For further reading:
Different strategies at different product’s life cycle stages: