9.1.7 LITERATURVERZEICHNIS

Hebig, Paul A; Kramer, Hugh (1994) “The effect of information overload of the innovation choice”, The Journal of Consumer Marketing, 11(2), S.45

Alpert Frank (1994) “Innovator buying behavior over time: The innovator buying circle and the cumulative effects of innovations”, The Journal of Product and Brand Management, 3(2), S.50

Herbig, Paul A., Day, Raulph L. (1992) “Customer Acceptance: The Key to Successful Introductions of Innovations”, Marketing Intelligence & Planning, 10(1), S.4

Jamie Anderson; Costas Markides (2007) “Strategic Innovation at the Base of the Pyramid”, MITSloan Management Review, 49(1), S.83

Komninos, Nikos; Kirgiafini, Lina; Sefertzi, Elena (2001) Technologies for developing innovation, Gutenberg, Athens.

URBAN AND REGIONAL INNOVATION Research Unit (URENIO), 2006, Download vom: 04. Juni 2008, www.urenio.org/rsi/rsi_tool_marketing.php

Marketing Teacher Ltd, 2008, lDownload vom: 04. Juni 2008, www.marketingteacher.com/Lessonstore.htm#marketing_strategy

Rosanna Garcia, Fleura Bardhi and Colette Friedrich (2007) “Overcoming Consumer Resistance to innovation”, MITSloan Management review, 48(4), S.82

Online Innovation Project, 2001, Download vom: 04. Juni 2008, www.tpo.de/onli/

Samara Elpida, 2005, Marketing of Innovation, Innosupport guide, www.innosupport.net

Websites used providing “free” images: www.sxc.hu/, www.freedigitalphotos.net/


Weiterführende Literatur:
Deutsche Quellen:


Englische Quellen:

Different strategies at different product’s life cycle stages: