10.2.4 How to Create an Organisational Culture for Innovation?

Leadership behaviour is the most important factor in shaping organisational culture. But this is a shared responsibility among all leaders of the company and while the behaviour of the top management is decisive, it is not alone enough.

To foster innovation, the managers must take a proactive role in shaping the organisational culture that supports innovation-focused behaviours. Of course, changes cannot be expected from one day to another. Changing culture is a long process and managers must be consequent in applying the established measures. The steps for changing organisational culture are presented in Figure 2.
The process of changing organisational culture. Click on each step to see details of its content.