12.1.3 Examples of good practice

A handicraft company, located in a residential area with many Russian immigrants, has trained and employed Russian workers and have considerably improved their business. The Russian employees sell directly to the local residents resulting in improved customer relations as the residents are more comfortable speaking with the Russian employees and they feel that their needs are understood because of the common cultural background.

Include intercultural training as part of a general job training programme for trainees in the company. Young multimedia trainees were trained in intercultural communication as well as dealing with specific intercultural issues in work-related tasks.  The objective was to raise awareness of responsibility for and to develop competence in dealing with intercultural issues in public communication.

Arising from suggestions from SME members, the regional Chamber of Commerce and Industry organises intercultural training courses.

Please stop and think:
Are there possibilities for developing competences in your company similar to the example above?
It may be useful to contact your local Chamber of Commerce for courses or offers from EU programmes?