7.3.8 Glossary

Strategy and strategy map:

A strategy means selecting a set of activities in which an organization will excel to create a sustained difference in the market place. The strategy map is akin to a macro view of the strategies followed by the organization. Strategy maps are a way of providing a macro view of an organization's strategy, and provide it with a language in which they can describe their strategy, prior to constructing metrics to evaluate performance against their strategies.

(Source: www.projectmanagementsource.com/strategy/index.html)