10.3.5 Good practice

In a seminar to introduce KM in SMEs we presented creativity techniques from this guide – Brainstorming and Brainwriting (635-Technique) and management of innovative internal proposals. The owners of an ice café decided to ask employees and trainees to bring in ideas for new and attractive products (sundaes). They used motivating awards as well as an introductory session analysing the situation of the company and asking for the employees’ commitment. They created a form for the idea description and provided this online and in paper version. The result was excellent – they could create new and successful products. Particularly the trainees brought in very fresh ideas.