10.3.6 Summary of key points

Knowledge Management aims to organise the acquisition/generation, the transfer and the use of knowledge in the company systematically in order to exploit it.  As a consequence better use of innovative potentials, higher degree of involvement and satisfaction of staff and raising competitiveness can be achieved. Knowledge can be individualized knowledge. Than we call it tacit. It is more difficult to transfer. Knowledge that is stored outside and what we can e.g. find in instructions, we call explicit. Management of tacit and explicit knowledge requires different concepts and tools.
KM helps to improve knowledge identification, flow and sharing in the company. This is highly relevant for satisfaction, motivation and commitment. Motivation and commitment are crucial for using the innovative potential of the staff. KM applies to each step in the innovation chain. It would be difficult to calculate in money the profit of KM. Therefore, the management has to be convinced about its usefulness and support it.
As KM needs continuous action, management should identify a person who is “knowledge worker”. Successful development of KM has to regard related factors: Human being – Technique – Organisation - the KM Triad.
For the concept we have to analyse our core business. We distinguish knowledge codification and personalisation. Codification focuses on storing knowledge for effectively using it again. The personalisation concept focuses on knowledge exchange.  

The main objective of this component was to raise awareness about how important Knowledge Management in the company is. We have learnt that there are simple tools which make work easier, more efficient and contribute to create a motivating innovative culture in the organisation. We have also learnt how to determine basics of our KM strategy.  We have seen that KM is a process that can start smart and which is relevant for each type of business not depending on the size of the company. Now, after reading and reflecting about this topic, we suggest initiating some concrete actions immediately. If you fail to do so some ideas and opportunities for innovation can easily get lost in daily routine…