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CREATIVE TRAINER Module „Innovation Management“

This is the script to the module 'Innovation Management' of the course CREATIVE TRAINER that takes place during 2011/2012 in Austria, Germany, France, Spain, Italy, Ireland, UK, Bulgaria and Slovenia.

It serves as useful teaching and learning material for other trainers or directly for representatives of small and medium enterprises.

Chapter 1 deals with the basics of innovation management from its definitions to its different forms. Innovations result from ideas, if they are implemented in new products, services and processes, which find real usage and thus penetrate the market. We distinguish between product innovation, process innovation, market innovation, structural innovation and cultural innovation. Some theories of product development will also be presented.

The whole process of innovation management will be explained based on the “innovation circle”. Chapter 2 deals with the innovation circle itself consisting of the sub processes input, project management and implementation. To put it another way the whole process from the idea to the implementation of new products or services is reproduced and discussed.

Chapter 3 deals in detail with the so called organizational factors like strategy, corporate culture, human resources, budget and cooperations. The characteristics of these organisational factors define which status innovations have in the company.

Module_Innovation_Management_EN_.pdf (File type: application/pdf, Size: 1.86 megabytes) — 7477 downloads
Martin Hagemann
registered since: 09.10.2008
Posts: 66
Written on: 14. 03. 2012 [14:20]