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CREATIVE TRAINER Module 'Innovation Marketing'
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This is the script to the module 'Innovation Marketing' of the course CREATIVE TRAINER that takes place during 2011/2012 in Austria, Germany, France, Spain, Italy, Ireland, UK, Bulgaria and Slovenia. It serves as useful teaching and learning material for other trainers or directly for representatives of small and medium enterprises. This script explains the role of marketing and its distinctive tasks in the different stages of the innovation process (exploration phase, formulation of business models, exploitation phase). The script contains also an interesting 15 pages case study about the Mini E as a demonstration electric car developed by BMW as a conversion of its Mini Cooper car. The MINI E was developed for field trials and deployed in several countries. [This article was edited 3 times, at last 14.03.2012 at 21:04.]  |
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This project was carried out with the support of the European Community. The content of this project does not necessarily reflect the position of the European Community or the National Agencies, nor does it involve any responsibility for their part.
