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A creativity and innovation management course
Ideas and innovations are of great significance for Europe as a commercial location. New product and service impulses are a prerequisite for the success of European companies on the world market. The "Creative Trainer" project, a creativity and innovation management course, has been designed on the basis of these requirements.
The "Marketing & Sales Idea Machine" project, which has developed a special creativity method for the generation of ideas, forms the basis of the course content.
The involvement of young people in the creative process is an important core element.
The "Creative Trainer" concept, converted into a (curriculum) course and circulated among partner countries throughout Europe, expands on some of these creativity methods. The involvement of partners from the corporate world and/or from company-affiliated institutions, as well as from the training sector, initiates a mutual exchange of expertise and facilitates cooperation.
The "Creative Trainer" project makes sound training in the fields of creativity and innovation management possible for teachers and trainers in partner countries.
They are then best placed to utilize this expertise for training their pupils and trainees. This expertise is also intended to support the implementation of idea generation projects in companies. This makes well-trained individuals with qualifications in the fields of creativity and innovation management available to commerce. With new ideas and innovations they in turn raise the competitiveness of European companies.
Martin Hagemann
registered since: 09.10.2008
Posts: 66
Written on: 19. 01. 2010 [12:28]