1.1.2.2 Incremental, radical and breakthrough innovation

Please stop and think:
Now you know that innovation can affect a firm's products, processes, marketing activities and organizational issues. However, to manage your business successfully is not sufficient in today's frequently changing market. If you would like to be a real innovator, you need to learn every minute of every day! Why? - because the innovator has to be aware of the knowledge linked with purposeful and effective innovation.

It's time to learn about classification of innovation by novelty of results.
Figure 5: Innovation types by novelty of results