1.3.2 Supporting the innovative behaviour: finding and exploiting opportunities

Managers of any enterprise can identify new opportunities and develop new markets in the local area they compete in. By that, they can add value to their organisational effectiveness and growth. Thus an opportunity discovery strategy (finding opportunities) followed by a corporate entrepreneurship behaviour (exploiting these opportunities) is essential for realising the potential success. They enable any companies to analyse possibilities and take advantage of them in the rapidly changing circumstances for realising future success 1,2   (Figure 2).

Figure 2: Opportunity discover strategy with corporate entrepreneurship for success

1 June: Effects of Self-concept Traits and Entrepreneurial Orientation on Firm Performance. 2 Lumpkin, G. T., Dess, G. G. (2001) Linking two dimensions of enterpreneurial orientation to firm performance