Surviving in a Competitive Environment: Bridal Wear Industry in Izmir


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This study was developed by Eda Çiner, Aegean Exporters’ Associations, Izmir, Turkey in 2015 within the InnoCase project. The study focuses on topics of competitiveness analysis, value chain analysis and decision making.

Case Study (PDF, 282 KB)

Teaching Note for Case Study (PDF, 413 KB)